Free Resource

Sample End-of-Year Story Based Appeal

The sad truth is most end-of-year fundraising appeals will be ignored.

Why? Because most fundraisers write their appeals talking about themselves: IT'S ALL ABOUT THEM AND THEIR ORGANIZATION.

Make your appeal about the donor.

Change all the pronouns I, Us, We, Our, and My to fundraising's most magic word: YOU.

The key to fundraising is allowing the donor to make a difference with their gift.

Talking about the competency of your staff, facilities, brand, degrees, or methodology is not fundraising. When donors give to you, it has less to do with what is going on in your organization and more with what is going on in their heads!

GET INSIDE THEIR HEADS!

Sample EOY Story Based Appeal

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